DIGITAL MARKETING PILLS


Read here daily tips in Digital Marketing space. Hope this helps you in some way.

Daily Tips

Digital Marketing Pills

Fill the right information and update your LinkedIn Business Page

  • It is beneficial as your target market will always look for relevant data or information about companies appropriate for them
  • It allow your followers with all the new update, new,etc of your company

Digital Marketing Pills

Use Background Photo to your LinkedIn Business Page.

  • Put simple and creative image that describes your company, product or services
  • The recommended size of Background photo should be between 1000 x 425 and 4000 x 4000 pixels

Digital Marketing Pills

Have Profile Photo on LinkIn Business Page.

  • Use logo or profile photo that highlights your business,company brand,product or services
  • The recommended size of the profile photo should be around 400x400 pixels

Digital Marketing Pills

LinkedIn Business Page is must.

  • It helps the people to know about your business,brand and job opportunities
  • There are almost 400 million users

Digital Marketing Pills

Use Images in Your Content.

  • Images catch reader’s attention more and increase your audience engagement
  • Images help in improving SEO

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Content Marketing is the way to go.

  • More than 90% of marketers are using some form of Content Marketing
  • Blogs are one of the form of content marketing that was highest rated in 2015

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Add or Follow others on Twitter.

  • Provide suggestions which could help establish your business as an authority in your business
  • It helps to connect with people and others to follow you back

Digital Marketing Pills

Start with the right foundation with Twitter Business Page.

  • Choose your business name as your username
  • Start with the right profile picture, could be your business logo

Digital Marketing Pills

Engage and Expand Networks on Twitter.

  • Twitter has 320 million monthly active users
  • 1 Billion unique monthly visits to websites from tweets

Digital Marketing Pills

Use Twitter header image for your business advantage.

  • Be authentic, creative and clear while describing your business products and services
  • Twitter recommended dimensions are 1500x500 pixels

Digital Marketing Pills

Start with the right foundation with Twitter Business Page.

  • Choose your business name as your username
  • Start with the right profile picture, could be your business logo

Digital Marketing Pills

Do you have Twitter Business Page?

  • Twitter has 320 million monthly active users
  • 1 Billion unique monthly visits to websites from tweets

Digital Marketing Pills

Profile Photo is must on Facebook Business Page.

  • Use logo or profile photo that highilights your company, business, brand, product or services.
  • Facebook show profile photo in size 160x160 px on desktop and 140x140 px on smartphones

Digital Marketing Pills

Use Call to Action button on Facebook Business Page.

  • Choose Book now, Contact us or Shop now to drive visitors to your website important page
  • Use Call to Action button Insight to test it

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Say enough ‘About’ your business on Facebook Business page.

  • Add as much detail as possible, including website URL, Contact number, Email, Description.
  • Use keywords related or applicable to your business

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Use Facebook Cover Photo in your favor.

  • Be authentic, creative and describe your business, product or service clearly
  • Facebook defined cover photo dimensions are 851x315 pixels for desktops and 650x360 pixels for smartphones

Digital Marketing Pills

Get your Facebook Business Page.

  • It’s free and easy to set up.
  • Promote your products and services on platform which has more than 1.55 billion monthly active users.

Digital Marketing Pills

Is Social media marketing part of your key growth strategy?

  • There are more than 2 billion active users on social media.
  • Potentially huge referral traffic could be driven to your website through Social media

Digital Marketing Pills

Capture only required information from the visitor on Landing page.

  • It’s good to have 3 to 5 fields only.
  • Ask yourself, do you need a visitor’s mobile number or job title or website URL?

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Use Image and Video on your Landing Page

  • Image and video grab attention of visitors quicker than reading lengthy content.
  • Visitors could feel more connected and engaged through image and video.

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Focus on one thing for your Landing page.

  • Keep the content to absolute requirements.
  • Avoid placing any link which could let visitors wander off from the page.

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Headline plays vital role in the Landing page.

  • Keep headline simple,clean and concise
  • It should highlight a problem or solution of the targeted visitors

Digital Marketing Pills

Does the Call To Action button stands out on your Landing page?

  • A good place would be to keep it above the fold to get user attention without scrolling.
  • Use color which stands out while not being too distracting.

Digital Marketing Pills

Have Call to Action on your Landing page.

  • It encourages your visitors to take action such as buy your product, subscribe to your service.
  • It increase your revenue and enhance user experience.

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Does your website have a blog section?

  • Publishing content regularly on your website would boost up your search engine ranking.
  • Valuable content in the form of blog post could increase traffic on your website.

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Every Website needs to be Mobile friendly.

  • As per Google , searches on Mobile exceeds Desktop.
  • Around 80% of Mobile phone owners use their phone for local searches.

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Your Website Should Look Clean and Professional

  • Your website could easily influence the buying decision process of your potential customers
  • Showing relevant information could easily increase Conversion rate